Search continues to lead interactive spend followed by display.

I have just read about the trend report from Forrester about Interactive Marketing industry will reach $55 Billion dollars, There are some interesting point as following.

- Search continues to lead interactive spend followed by display.

- Social media assets (like internal blogs, community sites) are really the only emerging media getting traction in today's economic climate.

But anyway overall advertising budgets will decline. With dollars moving out of traditional media toward less expensive and more efficient interactive tools, marketers will actually need less money to accomplish their current advertising goals.

Google Analytics Individual Qualification Test

Finally I have a chance to take the Google Analytics Individual Qualification Test today. It quite good to have it. The questions which has in exam about 70 questions. That's take about 90 minutes. After that you will get the certificate like this immediately. It will valid only 18 months. Oh that need to re take an exam again!

Google Revenue Second Quarter 2009

Google reported revenues of $5.52 billion in the second quarter of 2009, representing a 3% increase over second quarter 2008 revenues of $5.37 billion.

Google Sites Revenues – Google-owned sites generated revenues of $3.65 billion, or 66% of total revenues, in the second quarter of 2009. This represents a 3% increase over second quarter 2008 revenues of $3.53 billion.

Google Network Revenues – Google’s partner sites generated revenues, through AdSense programs, of $1.68 billion, or 31% of total revenues, in the second quarter of 2009. This represents a 2% increase from second quarter 2008 network revenues of $1.66 billion.

International Revenues – Revenues from outside of the United States totaled $2.91 billion, representing 53% of total revenues in the second quarter of 2009, compared to 52% in the first quarter of 2009 and second quarter of 2008.

Revenues from the United Kingdom totaled $715 million, representing 13% of revenues in the second quarter of 2009, compared to 14% in the second quarter of 2008.

Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of AdSense partners, increased approximately 15% over the second quarter of 2008 and decreased approximately 2% over the first quarter of 2009.

Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of AdSense partners, decreased approximately 13% over the second quarter of 2008 and increased approximately 5% over the first quarter of 2009.

TAC - Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, decreased to $1.45 billion in the second quarter of 2009, compared to TAC of $1.47 billion in the second quarter of 2008 TAC as a percentage of advertising revenues was 27% in the second quarter of 2009, compared to 28% in the second quarter of 2008.

The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.24 billion in the second quarter of 2009. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $218 million in the second quarter of 2009.

Elle(21 years), Power Girl in Youtube!

Elle becomes the powerful girl in Youtube and Social Network now that she build the great community via Youtube and other social network sites. She now got almost 3 Million Channel Views with more than 64,o00 Subscribers in her channel. Elle , 21 years old running her own Beauty Channel that cover the makeup tutorials, hauls , tips and tricks and video blogs. This below is info from her profile. She uses many ways to connect with her target group to get update information via Facebook and Twitter. She has more than 11,500 followers in Twitter account. She also running the contest via her channel as well.

This kind of thing is really interesting and you can see how powerful if we use it in the right way.

Let's check it out here youtube here : http://www.youtube.com/user/AllThatGlitters21

This is some figure that her channel quite performs very well,

#28 - Most Subscribed (All Time) - Gurus

#22 - Most Viewed (Today 15 July 2009) - Gurus

#94 - Most Viewed (Today Today 15 July 2009) - Partners

#26 - Most Viewed (This Week) - Gurus

#9 - Most Viewed (This Month) - Gurus

#69 - Most Viewed (This Month) - Partners

Facebook 250 Million Users Count Officially

It just 3 months ago that they annouce that Facebook user reach 200 million users, today (15 July 2009), Mark announce again that they got officially 250 millions. That's amazing 3 month, 50 million new users and back to January (6months and half) got 150 million, it means in 6 months period , they got new 100 million users worldwide. That's power of social network!

Let to continue follow the Twitter , this year, their annual growth more than 1164% comparing to facebook 248%

What Bill Gates said about Google Chrome OS?

Let come to see what Bill Gates said about Google Chrome, which he just recently interviewed with CNET.

"There's many, many forms of Linux operating systems out there and packaged in different ways and booted in different ways,"

"In some ways I am surprised people are acting like there's something new. I mean, you've got Android running on Netbooks. It's got a browser in it."

Gates said it was hard to really say much about Chrome OS, since Google has said so little about how it will actually work.
"The more vague they are, the more interesting it is," he said.

Steve Ballmer and Bill Gates also stressed the fact that Google now has two operating systems--Chrome OS and Android. Steve Ballmer noted that Microsoft learned with the separate Windows 95 for consumers and Windows NT for businesses that having two operating systems isn't necessarily a positive thing.

Huge Growth of Bing

In one of the latest reports by Hitwise for search engine share data, Bing showed significant growth almost every week. You can also see data from different source which also claim huge growth of Bing as well.

U.S. Core Search Share, June 2009 (Source: comScore qSearch)

Google	65.0%	0.0% m/m	+3.5% y.y
Yahoo	19.6%	-0.5% m/m	-1.3% y/y
Bing	8.4%	+0.4% m/m	-0.8% y/y
AOL	3.1%	+0.04% m/m	-1.0% y/y
Ask	3.9%	+0.03% m/m	-0.4% y/y

In Addition, Bing Maps (Bing.com/Maps), now become the top 20 travel website rank which recorded by Hitwise (June) which jump from #7629 in May 2009, to #17 now.