Social Technographics Customers Profile

If you are looking for doing customer profile on Social Media campaign, you may use this data tool from Forrester. It quite interesting. Forrester's Social Technographics® classifies consumers into six overlapping levels of participation.

Features of this profile:

- For an explanation of these groups (Creators, Critics, etc.), see a presentation
- Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
- The white marks indicate the same percentages for the whole population of the country selected.
- The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
The message "No data available" appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to "Not specified".

Social Media Revolution

There are some Social Media revolution which significant to our digital life. You can see summarize as following.

• By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
• Social Media has overtaken porn as the #1 activity on the Web
• 1 out of 8 couples married in the U.S. last year met via social media
• Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. Who will be next?
• If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
• Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
• comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
• 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
• 1 in 6 higher education students are enrolled in online curriculum
• % of companies using LinkedIn as a primary tool to find employees….80%
• The fastest growing segment on Facebook is 55-65 year-old females
• Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
• 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
• Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
• What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
• The #2 largest search engine in the world is YouTube
• Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
• There are over 200,000,000 Blogs
• 54% = Number of bloggers who post content or tweet daily
• Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
• If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
• Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content
• 34% of bloggers post opinions about products & brands
• People care more about how their social graph ranks products and services than how Google ranks them
• 78% of consumers trust peer recommendations , Only 14% trust advertisements
• Only 18% of traditional TV campaigns generate a positive ROI, 90% of people that can TiVo ads do. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009 , 25% of Americans in the past month said they watched a short video…on their phone
• According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
• In the near future we will no longer search for products and services they will find us via social media
• More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
• Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
• Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser